FOR IMMEDIATE RELEASE
Studio City, CA - Media Lab Science is disrupting the beauty and personal care industry by ushering in the next generation of clinical trials for product testing. The company couples traditional "before and after" photography with nuanced forms of user-generated content and instrumentation. Media Lab Science offers unique marketing opportunities by leveraging meaningful engagement with target demographics throughout the claim substantiation process. This approach provides brands with a new and innovative way to promote their products while providing customers with the opportunity to try them out and share their experiences with others.
The company works with leading beauty brands to conduct clinical trials with a diverse pool of consumers who have opted-in to test new products. These trials are conducted in a controlled environment and provide brands with valuable data about how their products are received by consumers. Media Lab Science then uses this data to create user-generated content that is shared across social media and other marketing channels.
"The beauty industry is always looking for new ways to promote their products and engage with customers", said Ameann DeJohn, a Media Lab Science founder. "By combining clinical trials with user-generated content, we are able to offer brands a unique marketing opportunity that not only provides them with valuable data, but also allows them to connect with their customers in a meaningful, authentic way."
The company's approach has been well-received by leading beauty brands who are looking for new and innovative ways to promote their products. "We were impressed by the company's approach and the results they were able to achieve", said a spokesperson for a leading beauty brand. "Their ability to combine clinical data with user-generated content has allowed us to connect with our customers in a whole new way."
What Media Lab Science has been able to achieve is also popular with consumers who are looking for new and innovative products to try. "I love being a part of the clinical trials and being able to try out new products before they hit the market", said one consumer who has participated in the trials. "It's a great way to discover new products and share my experience with others."
The company is now working with a number of leading beauty brands and expects to expand its offerings in the coming months.
Contact:
Ameann DeJohn ameann@medialabscience.com | 818-521-4593 to book your trial or to learn more about the Media Lab Science process.
Based in Los Angeles, Media Lab Science is a one of a kind clinical testing lab at the forefront of executing comprehensive clinical trials, as well as before and after photography and consumer perception videos in order to help brands create rock solid claims that matter to today’s consumer. Our team of acclaimed industry leaders understands how to design a testing protocol that tackles the challenges of today’s online environment to deliver data brands can use immediately.
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