Validating beauty brands with consumer testing, before and after, peer testimonial and selfie content.
= Market Success
CONSUMER
PERCEPTION
VALIDATION AND CLAIMS FROM YOUR MOST VALUABLE RESOURCE - THE CONSUMER.
We interview in a casual, conversational style with calculated beauty-oriented questions to extract real, usable data to validate your product's efficacy and key points of difference.
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Using real women, not models, we speak to women with "real skin". When you hear that your product made a difference - it did - and this resonates with your consumer.
Working with our movie-industry experts, we have an advantage in creating gorgeous footage you'll want to use to highlight your brand. We integrate the right lighting, set design, filming angles, and styling to get gorgeous content.
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our method
OUR STYLE
We interview our participants in a relaxed setting, styled by our casting expert and design team. We speak to the women in a conversational style without any pressure or time constraints. We ask guided questions to ease them through the process and obtain a very natural (and real) response.
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We tailor the segments according to your specific brand and product needs to get the best footage.
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OUR EXPERTISE
With guided and premeditated brand-specific questions we are able to extract pertinent and market-relevant information to get the most valuable in-use claims and statements. Our beauty industry experience gives us insight into what claims will help your particular product stand out in the marketplace.
Our Hollywood-expert production staff shoots gorgeous footage with close up and distance shots, various angles, and product-specific shots to create strong content for social and digital media.
